Digital Marketing Content Specialist

We're seeking a creative and data-driven Digital Marketing Content Specialist to lead our multi-channel content strategy across email marketing, SMS campaigns, blog content, and Shopify merchandising. This role is perfect for someone who understands the intersection of beauty, science, and digital commerce, with a particular focus on skincare and hyperpigmentation solutions.

KEY RESPONSIBILITIES

Email Marketing Strategy & Execution

• Develop and implement comprehensive email marketing strategies with quarterly testing cycles (90-day optimization sprints)
• Design and execute A/B testing campaigns including subject lines, send times, content formats, and CTAs
• Create segmented campaigns based on skin concerns, purchase history, and customer journey stages
• Manage email calendar balancing educational content, promotional offers, and customer retention initiatives
• Analyze performance metrics and iterate on strategies to improve open rates, click-through rates, and conversions

• Build and optimize SMS marketing flows for abandoned carts, product launches, and exclusive offers
• Develop conversational, value-driven text messaging campaigns that comply with regulations
• Coordinate SMS timing with email campaigns for cohesive multi-touch customer experiences
• Track SMS ROI and engagement metrics to refine messaging strategies

Content Creation & Blog Management

• Research and write evidence-based blog content focusing on skincare science and ingredient education
• Develop SEO-optimized articles that address specific skin concerns while incorporating current research and studies
• Create content calendars aligning with product launches, seasonal trends, and customer education needs
• Transform complex dermatological research into accessible, engaging content that builds trust and authority
• Collaborate with medical professionals and researchers to ensure content accuracy

Shopify Site Merchandising

• Optimize product pages with compelling descriptions, benefit-focused copy, and educational content
• Create and update collection pages based on skin concerns, ingredients, and customer segments
• Develop on-site content including ingredient glossaries, routine builders, and educational resources
• Implement merchandising strategies to increase average order value and improve conversion rates
• Coordinate with design team to ensure visual and written content alignment

QUALIFICATIONS

• Bachelor’s degree in a relevant field
• 3-5 years of experience in digital marketing, preferably in beauty, skincare, or health/wellness industries
• Proven track record managing email marketing campaigns with demonstrable ROI improvements
• Strong writing skills with ability to adapt tone from scientific/educational to conversational/promotional
• Experience with email marketing platforms (Klaviyo, Mailchimp, or similar) and SMS marketing tools
• Familiarity with Shopify platform and e-commerce best practices
• Data-driven mindset with experience in A/B testing and performance analysis
• Understanding of SEO principles and content optimization
• Ability to work in US time zone, Monday to Friday (8 hours per day)
• Previous experience working the graveyard shift

BENEFITS

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies