Sales Development Representative
American Fork, UT
Full Time
Experienced
ABOUT US
Pomelo is a boutique NYC-based recruiting agency that places the best talent with leading companies and startups across the globe. We enable hard-working and ambitious talent to work remotely from home, while gaining exposure into how the world’s top companies operate. We partner directly with leaders at these companies, fast-tracking exceptional candidates through the hiring process.
ABOUT THE ROLE
We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses (SMBs) to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services.
QUALIFICATIONS
Pomelo is a boutique NYC-based recruiting agency that places the best talent with leading companies and startups across the globe. We enable hard-working and ambitious talent to work remotely from home, while gaining exposure into how the world’s top companies operate. We partner directly with leaders at these companies, fast-tracking exceptional candidates through the hiring process.
ABOUT THE ROLE
We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses (SMBs) to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services.
As a SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their team. This is a high-energy, metrics-driven role: expect a target of 15+ sales-qualified meetings booked each month.
LOCATION
3 days in-person / hybrid at the Lindon, UT headquarters (395 W 600 N).
Outbound Prospecting & Lead Generation
- Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
- Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
- Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.
CRM & Pipeline Management
- Log all activities, dispositions, and notes in Outreach (or similar) in real time.
- Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.
Product & Market Expertise
- Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
- Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.
Continuous Improvement
- Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
- Share call insights and objection trends with marketing to refine campaigns.
- Participate in ongoing sales training and peer call-coaching sessions.
QUALIFICATIONS
- Bachelor’s degree in a relevant field, or equivalent education
- Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)
- Comfortable making high-quality outbound calls per day and navigating gatekeepers
- Excellent verbal, written, and digital communication skills; strong business acumen
- Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
- Located in, or willing to travel occasionally to, Utah-front-range markets
COMPENSATION & BENEFITS
- Competitive salary ($55k base, $75k OTE)
- The best benefits in Utah: employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more
- Generous PTO, paid holidays, and hybrid flexibility
- Ongoing professional development with sales experts
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