Klaviyo Email and SMS Growth Specialist

ABOUT US

Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.

ABOUT THE ROLE

We’re looking for a senior-level Klaviyo Email & SMS Growth Specialist with deep experience in Klaviyo to help manage the email marketing strategy of e-commerce brands. This is a technical and strategic execution role—no handholding, no fluff. You’ll own the implementation and performance of email flows and campaigns. That means managing everything from setup and QA to segmentation, testing, and reporting. You’ll also coordinate with our team and clients inside Slack—responding quickly, giving updates, and keeping projects moving. The right person is faster and better than most US-based freelancers—an executor with great instincts, strong systems, and performance-first thinking.

RESPONSIBILITIES

Flows & Automations

• Build all core Klaviyo flows: Welcome, Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase, Winback, and Review/Upsell.
• Use advanced logic: conditional branches, profile filters, delays, exclusions, predictive analytics, quiz data, and order history.
• Diagnose broken flows (e.g. inactive triggers, conflicting logic, missing profiles) and fix immediately.
• Implement clean, performance-optimized flows with zero deliverability issues.

• Build and schedule SMS automations and campaigns inside Klaviyo.
• Manage quiet hours, compliance (TCPA), opt-ins, and unsubscribe logic.
• Optimize SMS timing, sequencing, content length, and performance tracking.
• Sync email/SMS sequences for maximum ROI across both channels.

Campaign Execution

• Coordinate and launch weekly campaigns: testing, tagging, QA, inbox preview, and reporting.
• Work with copy/design teams to finalize assets.
• Do light design edits yourself when needed (e.g. headline spacing, image swaps, link corrections, layout tweaks in Klaviyo’s drag-and-drop editor).
• Schedule and segment sends, manage approval process, and confirm inbox deliverability.

Segmentation & Deliverability

• Create precise segments using AND/OR logic, event data, engagement, predicted LTV, and custom properties.
• Run suppression logic, sunset flows, and bounce monitoring to keep sender reputation strong.
• Warm domains, manage reply-to addresses, and ensure high deliverability for cold starts.

Split Testing (Required)

• Run A/B tests across flows and campaigns:
  • Subject lines, CTAs, blocks, logic splits, send times, dynamic vs. static content
• Set up clear hypotheses and success metrics.
• Report test results with statistical confidence and recommend next steps.

Reporting & Analytics (Required)

• Build weekly performance recaps:
  • Revenue by flow/campaign
  • Flow rankings
  • Deliverability stats
  • Engagement changes
  • Learnings + test recommendations
• Know what the numbers mean—and what to do when they drop.

Project & Slack Management

• Own timelines and updates inside Slack.
• Respond to internal and client messages clearly, fast, and with solutions.
• Handle basic task management, deadline tracking, and team coordination.

QUALIFICATIONS

• Bachelor’s degree in a relevant field
• 3+ years of hands-on Klaviyo execution (flows + campaigns)
• Expert in SMS campaign + automation management inside Klaviyo
• Deep understanding of Shopify + Klaviyo event data
• Strong campaign QA instincts (email formatting, link tracking, mobile responsiveness, etc.)
• Knows how to design inside Klaviyo, not just use templates
• Fluent in segmentation, A/B testing, and attribution
• Proactive on Slack and good at client-side updates (no ghosting, no missed pings)
• Comfortable in Notion, GSheets, Slack, Figma
• Professional fluency in English with excellent written, reading, and speaking skills
• Access to a laptop/desktop with reliable and fast Internet connection
• Ability to work in Australian Eastern time, Monday to Friday (8 hours per day)

BENEFITS

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies